Fort McMoney
To facilitate engagement and impact around the interactive project, Fort McMoney, David Dufresne hired game masters, three outreach staff based in Canada, Germany, and France, respectively, who dedicated time to directing viewers to content they might not find on their own. The role of the game masters has also been to push civic debate both within and beyond the realm of the project. Another method that Dufresne developed in his engagement strategy was to cultivate partnerships with super players: traditional media outlets. The Canadian newspaper, the Globe and Mail, for example, used the game as a vehicle to attract attention to the oil sands, an issue they regularly report on.